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Guides to planning a website or app, SEO and advertising. Find cost comparisons, explanations of different approaches and questions to discuss before starting.

Websites and online shops

Websites11 min read How much does a website cost in 2026? Compare published prices for different types of website and see what a quote should include. The guide covers design, content, development and costs after launch.

Online shops12 min read Building an online store: platform, cost and running expenses How to budget for an online store, including the build, platform, payment fees, delivery and product content. Compare the options and recurring costs before requesting quotes.

Websites11 min read Website maintenance cost: what the monthly fee should cover What a website maintenance plan should cover, and how to compare quotes for hosting, updates, backups, page changes and response times.

Websites12 min read Who owns the code of your website? What the contract has to say What to clarify in the contract about code, design, the domain and connected accounts. Includes a website handover checklist and an explanation of rights and licences.

Software and apps

Mobile apps11 min read How much does it cost to build a mobile app in 2026? Published mobile app prices, development timelines, store fees and ongoing maintenance. How the platform and features affect the budget for a first release.

Software12 min read Windows desktop app development: when you need one and how it is made When a Windows application suits the task, and how to plan its development, installation and updates. Compare frameworks, distribution options and publication costs.

Software12 min read Custom software vs off-the-shelf: how to decide Compare a software subscription with a custom build using five-year costs, required integrations and access to your data.

SEO and AI search

SEO12 min read Why is my website not showing up on Google? Check whether Google has indexed your pages and which searches they appear for. Use Search Console to identify the problem and decide what to change.

Local SEO12 min read How to rank higher on Google Maps: a Google Business Profile guide How to claim, verify and complete a Google Business Profile. A guide to categories, service areas, reviews and measuring visits from Google Maps.

AI search11 min read How to get your business recommended by ChatGPT and Google's AI answers How to make your business information accessible to AI search: crawler access, page content, external sources and traffic measurement.

Ads and social media

Ads11 min read Facebook ads for a small business: budget, setup and the first month Budget, setup and measurement for Facebook and Instagram advertising. Published 2026 price ranges and a practical plan for the first month.

Social media12 min read Social media marketing for a small business: what to post, where, and how often How to choose social platforms, plan useful posts and track enquiries. Includes a sample monthly schedule and published UK and US service prices.

Ads12 min read How much does Google Ads cost for a small business? How to plan a Google Ads budget, from click costs to campaign management. Compare published 2026 figures from the US, UK and Bulgaria and work through a monthly budget example.