What does Google Ads and Meta ads management include?
Ads management at Magnus ZGR covers everything between the ad and the enquiry: the accounts, the tracking, the ads, the page they point at, and a clear monthly report. The same person sets up the campaigns and reads the numbers.
- Account setup, or a takeover of one somebody else built. In an inherited account the conversions list is the first screen we open.
- Tracking for the one action you would be glad to pay for: a call, a form, an order, an Instagram message.
- The ads, with their images and short videos, made in-house.
- A landing page per campaign, which we design and build, host, and keep changing as the numbers come in.
The monthly report shows spending and results by campaign, changes made and proposals for the next period. We also review the available search-term data to refine the advertising and page content.
We prepare ads for each language with the audience and format limits in mind. For example, a responsive search ad headline allows 30 characters (Google's format guide).
The first three weeks
A new campaign takes about three weeks from access to the first live ad. Order matters more than speed.
- Week one: access, Google's advertiser verification, and one conversation about what a customer is worth to you over a year.
- Week two: tracking and the landing page. A test conversion has to reach the account before anything goes live.
- Week three: one campaign, not five, since a small budget split five ways leaves each too little data to learn from.
Start the verification on day one. Google can ask for documents, and the status can take up to five business days to update while some of the ads stay restricted (Advertiser verification).
Before we talk budget, we ask who answers the enquiries, and how fast.
Prompt replies to enquiries are part of the sales process, so we discuss who will respond before launch.
Before launch, every landing page gets opened on real phones inside the Facebook and Instagram apps, where Meta ad clicks land.
How much does ads management cost?
Costs are divided into the advertising budget and our fee. The budget is paid directly to Google or Meta. Our quote sets out setup, management and landing-page work.
The fee depends on campaign count, languages, creative materials and page changes. We also agree on who will supply photographs and video.
Four costs run every month: the media budget, our fee, hosting for the landing page, and tracking upkeep, because tracking breaks when a browser changes its rules or somebody adds a consent banner, and a person has to notice. How much Google Ads costs a small business covers click prices and agency fees.
Google or Meta first?
Google Search advertising reaches people looking for a particular service or product. Facebook and Instagram let you introduce an offer to people who are not yet searching for it. The choice depends on demand, creative materials and the goal.
| Google Search | Meta (Facebook, Instagram) | |
|---|---|---|
| Default click-through window | 30 days | 7 days |
| What it needs from the page | an answer to the exact thing they typed | a reason to care, in the first line |
| Worst fit | a product nobody knows exists | an emergency purchase |
We check search volume and discuss where your customers discover similar products. With a limited budget, we set an initial priority and adjust spending as results come in.
Seasonality also affects the plan. For a product such as Dekloro, which processes investment reports for tax returns, filing season matters when deciding when to advertise.
Facebook and Instagram ads for a small business goes deeper on Meta budgets and the first month, and social media marketing for a small business covers the posts you do not pay for.
Accounts in your name, pages we host
The ad accounts are opened in your company's name and billed to your card; we work inside them with our own logins, so the spend in our report matches your bank statement. If we stop working together, you remove our access and nothing else moves: the campaigns, the audiences and the whole history stay with you, and that history matters, because automated bidding learns from the conversions recorded there (Google on measuring conversions).
We host the landing pages and keep them updated and backed up. What sits on them belongs to you: the domain, the code, every word of the text. Prefer your own hosting? We move the pages there and help set them up.
One small first step: Amir Hair Clinic and Riomera
Each landing page needs a clear next step, such as an enquiry, booking or purchase. The Amir Hair Clinic site includes a questionnaire for consultation enquiries. Riomera starts with a short assessment. For a campaign, we agree on which action matters and check that it is recorded correctly.
How much should I spend on ads each month?
Work backwards from a customer, not forwards from a round number: the cost per click Keyword Planner forecasts for your search terms, times the clicks it takes to produce one enquiry, times the enquiries you want. You see that sum before any budget goes live.
How soon will I know whether it is working?
We monitor data from launch. A useful assessment needs enough enquiries or sales and a period that reflects how your customers buy.
Do you guarantee results?
Each search runs its own auction, weighing the bid against the quality of the ad and the page (how the Google Ads auction works), so no one can honestly guarantee a cost per enquiry. We put in writing the setup, tracking you can check in your own account, and a change every month.
Can the ads point at the website I already have?
Yes. We review the page, forms and tracking and agree on any changes needed before launch.
Can you advertise a clinic or a financial service?
Yes. Google certifies some healthcare advertisers before their ads run (Google's healthcare policy); Meta keeps some health and wellness ads to people aged 18 and over (Meta's ad standard) and limits targeting for financial, employment and housing offers (special ad categories). We check the wording and images against those rules before launch.