Search visibility

SEO services in English and Bulgarian

We fix what keeps Google from reading your site, then write the pages your customers are searching for, in English, Bulgarian or both. Search Console stays in your name, so you can check every change yourself.

Languages
English and Bulgarian, both written in-house
First month
Audit, keyword research, a page plan and the first texts
Accounts
Search Console and Bing Webmaster Tools, in your name
Hosting
Sites we build run on our servers; SEO works wherever yours is hosted

When search visibility is low, we first check whether pages are indexed and which queries they appear for. This separates technical problems from gaps in the content.

The guide to a site not showing in Google explains the checks in detail.

What our SEO services include

The work is agreed after reviewing the site and includes:

  • An audit of the site as it stands, seen the way Google and the AI crawlers see it.
  • The fixes, made by us in the code or the admin panel.
  • Keyword research for every language you sell in.
  • A page for each search that deserves one, and its text.
  • Your Google Business Profile, set up or put right.
  • Pages an AI assistant can read and quote.

We check page addresses, language links, titles, descriptions and the sitemap. For a redesign, we plan redirects. We set up Search Console and Bing Webmaster Tools in your accounts so you can monitor the results.

We research searches separately for each language. We choose terms relevant to the services and customer intent, then prepare content that answers those questions.

On the Amir Hair Clinic website, the treatments page is supported by articles about individual treatments and conditions. Visitors can find an overview or a more detailed answer on a specific subject.

How an SEO project runs

  1. You add us to Search Console, or we open it in your name, and we get access to the code or the admin panel.
  2. The audit: every page fetched with and without JavaScript, the indexing report read, and a written list of problems, costliest first.
  3. In the first month the technical fixes go in and the research becomes a plan of pages.
  4. We write the new and rewritten pages. From you we need about an hour a month: what customers ask on the phone, which service earns the money.
  5. After that, each month brings new pages, a Search Console check and a short note on what changed.

Two statuses in the indexing report get confused. By Google's definitions, Discovered – currently not indexed means Google found the address and postponed the crawl; Crawled – currently not indexed means it read the page and left it out. The first points us at the server and the internal links, the second at the page.

Local search and AI answers

For a business customers visit, the map is part of the job. We set up or tidy the Google Business Profile, its category, hours, services and photos, and make the name, address and phone number match everywhere you are listed. Our Google Business Profile guide covers verification and the rest.

For AI search, we check that the main content is accessible to crawlers and clearly describes the business, services and contact details. We also review the structure and supporting information on each page.

Alongside page accessibility, we review how the business is presented in publications, directories and other relevant sources. Service descriptions and contact details should be accurate and consistent.

Detailed content on a specific subject helps readers understand a service. Dekloro, for example, focuses on investment calculations. Our approach to AI search is covered in the separate guide.

What does SEO cost?

The quote depends on the condition of the site, page count, languages and content needed. After the audit, we agree on whether the work is a one-off project or an ongoing plan.

A bilingual site such as Riomera needs content and checks for both languages. The quote also depends on who provides the text and whether the existing site supports the necessary changes. If a rebuild is needed, we price it separately as website development.

An ongoing plan names the tasks: technical changes, editing or new pages, and a review of results.

How long does SEO take?

Timing depends on the problem, the condition of the site and the searches it competes for. After technical changes, we monitor recrawling and indexing, then assess ranking changes over time. Paid advertising can be part of the same plan, with its own budget and measurement.

What stays yours

Everything we do for search lives on your domain and in your accounts: the pages, the text, the redirects, and the Search Console and Bing Webmaster Tools record of what changed and when, kept in your own Google and Microsoft logins with us added as users.

A site we built runs on our servers, and we keep it patched, backed up and on HTTPS. If you would rather move it to your own hosting, we hand it all over and help set it up at the other end. SEO on a site hosted elsewhere is done where it lives.

Can you guarantee first place on Google?

No. Google's own page on hiring an SEO says nobody can guarantee a number one ranking. What we put in writing is what we will change, what we measured first, and where you can check the result.

Can you do SEO on a site somebody else built?

Yes, WordPress included, as long as we can get into the code or the admin panel. If fixing it would cost more than rebuilding it, the audit shows you both figures.

Do we need an llms.txt file?

Google's guide to AI features in Search says Search ignores the file and that having one “will neither harm nor help” your visibility. The hours go into text in the HTML, which Google and the AI crawlers both read.

What happens if we stop?

The technical work stays in the site. New pages stop, and positions on contested searches drift as competitors keep publishing. Nothing is switched off.