Case study

Amir Hair Clinic: a dermatology practice website

A complete rebuild for a hair-loss practice, organised around the questions patients have before a first consultation.

What it is
Website of a hair-loss dermatology practice in Sofia
What we did
Design, build, SEO, content
On the site
Treatments explained, before-and-after results, questionnaire, online booking
Status
Live at amirhairclinic.com
amirhairclinic.com
Amir Hair Clinic: a dermatology practice website

Amir Hair Clinic is a dermatology practice in Sofia that treats hair loss. We built a new Bulgarian website presenting the doctor, treatments and results, with access to consultation booking.

What we did

We handled the design and the build, the SEO and the text. The pages follow the order in which a worried reader looks for answers: what can be done, who the doctor is, what treatment looked like for other patients, and how to begin. The doctor's articles on single treatments and conditions have a section of their own, so someone who searches for finasteride, minoxidil or telogen effluvium by name has a page about exactly that subject to land on, one click from the questionnaire.

What does a patient find on the site?

  • The treatments, explained one by one: what each is for, when the doctor prescribes it and what a patient can realistically expect. Side effects are in the text, next to the benefits.
  • Real before-and-after photographs, followed by a short guide to reading them (same position, same light, same length of hair) and a timeline that runs from the first weeks of treatment into the second year.
  • A questionnaire of about two minutes. It starts with the hair loss itself and asks for a name and an email only at the end. The doctor reads the answers before arranging a consultation.
  • Online booking through Healee.

The questionnaire lets a patient describe their concerns before the consultation and gives the doctor the information in a structured form.

The site today

amirhairclinic.com is live. We tried it on real phones and tablets before launch. We host it, and its updates and backups are ours to look after. The clinic owns the domain, the code and everything on the pages. If it ever wants another host, we move the site across and get it running there.